So, the Halloween costumes have been safely packed away for another year, which can only mean one thing – it’s the run up to Christmas, and with that, the rolling out of Christmas ads.
I have chosen 3 adverts to compare – John Lewis (adam&eveDDB), which has in previous years, always set the standards, M&S (RKCR/Y&R) and Tesco’s (W+K). All 3 big hitting agencies will be competing for our hearts, minds and open wallets but which one has done best?
Another year and another typical mellowed down cover song. This combined styling has become something of a given from adam&eveDDB in regards to their Christmas offering, and the intense emotional impact from the 2011 campaign has somewhat dwindled to a mere shoulder shrug. Sometimes I wonder if this is an attempt to compete with the eventual X-Factor no.1 Christmas song or an advert that will make me want to buy products from the well established JL.
Irrespective of the repetitive song matching, I find the animation hard to relate to. If Disney can still bring tears to the eyes of adults with cartoons then surely this can…but it doesn’t. This seems nothing more than the Woodland Critters from Southpark gone soft. They should have just replayed 2011′s offering.
This is W+K’s second attempt at a Christmas advert for Tesco, and quite a departure from the first. Trying to learn from previous successful ads, the sentimental card is well and truly played but to terrible effect.
For a better version of the aging, doting father, look no further than here:
Where the Tesco Christmas offering fails is in the connection between the viewer and the family in the advert, who do i feel for? Who do I attach myself to emotively? Where is the poxy Turkey! Looks like a shitty Christmas to me…better stay away from Tesco’s. Everything happens quite quickly and the moments they focus on are not relevant to Christmas in the slightest – who the fuck plays football in the garden in December?
A huge crime that really can’t be looked past is the shoddy make up. Did they get the same guy in who did the prosthetics in Bo Selecta!?
What this ad lacks in depth and emotional connection it makes up for in sheer magical wonderment. The settings are really quite magical and actually make me want to have a nip down to check out the Selfridges Christmas window display (shame M&S can’t compete in that dept.).
M&S have refreshed their celebs with Helena Bonham Carter, David Gandy and Rosie Huntington-Whitneley prancing in excellently executed scenes from Alice in Wonderland, Aladdin to the Wizard of Oz.
If non of the above mentioned adverts are effectively tugging on my heart strings then M&S are clearly leading the way in tugging on my purse strings.
Great example of advertising space take overs. More please.
Extracted from the blog -
“Following on from the guerilla art traditions of the 20th Century and taking inspiration from the Dadaists, Situationists and Street Art movements, the Brandalism project will see the largest reclamation of outdoor advertising space in UK history as artists challenge the authority and legitimacy of the advertising industry. We are tired of being shouted at by adverts on every street corner so we decided to get together with some friends from around the world and start to take them back, one billboard at a time”
Pardon the post title, I simply couldn’t help myself.
Here is a selection of some of the finest grads that I have seen this time round.
Lovely high end editorial design work and some cracking branding bits too. Tight type with a luxurious feel.
‘Inspired by an advent calendar, this interactive poster acts as a reference tool to hang on a designers wall. When paper choice is considered, this brand will be in view. The paper names are omitted to allow the user to inquire about purchasing the selector tool. Alongside this would be a stop motion animation advertisement as well as teaser business card versions.’
To be perfectly honest, I just like the thought of a customisable poster where anyone can create their own multi coloured pixel art.
A lovely selection of print work showing both a wonderful artistic eye combined with a real creative flair for type
Tight work by Laura Gordon. The Gutenberg and the Freedom of Ideas piece below is a personal favourite
Lovely hand scripted type here. Will be keeping tracks to see how Mia’s work develops.
VW have released 2 new adverts. Both struck a positive chord with me for very different reasons.
Firstly, a teaser for the new VW Beetle that’s due to drop this year that features a CG beetle (sporting racing stripes) racing through the wild.
And the second, a sickly cute advert featuring a youngster with a penchant for Darth Vadar and the force. This one is a good’un.
A couple of weeks ago, I out a post up for a lovely claymation advert for Brisk that highlighted the film Machete in a smooth, funny and engaging manner. Since then there have been clay-tastic adverts popping up all over the place.
Claymation was popular in the 80′s and 90′s. It was everywhere. In Michael Jackson films, adverts and childrens tv shows. It took on a huge shift from classic films like Jason and the Argonauts to more accessible channels.
This resurgence has seen not only Brisk take this form on (for a host of adverts), but also McDonald’s with a set of printed adverts and LandRover with a beautiful TV advert.
Is this going to be a quick passing trend, or has this old artform made a true nostalgic come back…