Alexander & James


HUGE hired me to work with them on the exciting online drinks outlet, Alexander & James. The website doesn’t only boast a wide range of premium spirits, but also a rich editorial section within the website.


The brief was to create a brand that echoes the premium nature of the brand and how it exists not only online but offline too.


A bespoke typeface was created as well as a supporting word mark which features on the base of most of the Alexander & James glass wear. The brand supports a vast online presence and in the physical world, a range of luxury packaging was created.



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