Critical Mass

Sola Akingbola, Jamiroquai percussionist and brainchild of the band Critical Mass, approached me with the brief to create the logo for his new funky roots band. Although the music has a Yoruba feel and international focus, the brief was to create a logo that wasn’t generically African and focused more on the coming together of people and minds – hence the name Critical Mass. After several executions, we settled on a construct of the letter ‘C’ to create an icon that resembled a stain glass window. A modest, bespoke logotype was also created to support the mark.

 

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