Land Rover Defender Journeys

Background

Four Wheel drive specialists, Land Rover are calling time on their supreme classic automobile, The Land Rover Defender. It is more than an A to B vehicle, it is an enabler for you to go anywhere and do anything – and it’s been doing that for years, 68 to be precise.

Challenge

Land Rover wanted a digital campaign to help celebrate the life of the Defender and keep those who share a passion for the vehicle connected and interested.

Solution

From ploughing fields in the 40’s, to cross-continental adventures, to family school runs, the Defender has shared many journeys with you and we want everyone to know about them. We created a campaign site that called out to all those owners, past and present, for their journeys and moments, then gave it a home where they could be shared and celebrated.

Link to Defender Journeys
Link to off-platform submission form

 

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